One thing that many people forget is that, in many cases, your business ultimately is a local business in the online space. Unless you are a pure online play people expect something more than just the usual e-mail dance to have contact.
Many times, I use the example of IBM. Sure it’s a corporate behemoth but if you search for IBM with a local qualifier in Google there is likely to be a place page for a location if it exists in that city. IBM a local company? C’mon! Well, in a way yes.
Original article found at: http://www.marketingpilgrim.com/2011/07/owning-your-local-presence-online-infographic.html