No more theoretical nonsense, no more existential conversations about whether a good customer would’ve come in anyways if we hadn’t sent that offer to them. These are great late night conversations over a good bottle of scotch, but entrepreneurs are about getting stuff done. To repeat a slightly lame phrase we use in the office, “analysis paralysis” – think too much and do too little.
I’m not going to tell you what to do today. We have a ton of great content on our blog and Facebook page for you to look at. This is a call to action to mobilize your efforts and DO something to build your business. NO action or program is 100% guaranteed, so use your best judgment, get started, evaluate frequently and make adjustments.
Your customers are mobile. I don’t care what business you’re in, if you’re not using mobile to engage people, you’re leaving yourself vulnerable to a competitor who WILL fill that gap. A sale is not a sale until the cash register rings. If you want to count on your customers to remain loyal without reaching out to them, you take a bigger risk than the risk of investing in a program to retain them. The downside of investing in mobile marketing: wasting a little money. The downside of NOT investing in mobile marketing: no more customers.
The greatest opportunity every small business owner has: loyal customers. Invest and protect them and you will thrive, or you can continue to sit on your butt and ‘think about it’.