Mobile marketing is not an option, it’s a requirement

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Mobile Measurement and What to Do About It

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Three Steps to Mobile Marketing Mastery

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SWOT Analysis for Mobile ROI [Infographic]

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Hop aboard the mobile marketing train

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Your loyalty program sucks!

By Eric Payton

Understanding immediacy in mobile marketing

By Eric Payton

The Digital Marketing Trio of 2013 [INFOGRAPHIC]

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