With so much dependent upon staff to represent the brand, the product and the overall services of a business, employees must be at the top of their game. The keys to the success of a loyalty system are the proper promotion and clearly explained value to the customer. To effectively get staff to take ownership of your loyalty system and engage with customers about its value, they have to be convinced of its value first.
A loyalty system will supplement what employees should already be doing: showing value and developing relationships with their customers. Staff should see this system as a tool to help make their lives easier and more scalable.
- Service = value to the customer
- With great value comes great appreciation and loyalty to a brand
- With loyalty comes greater tips and profits for the staff and the business!
Employees’ actions directly affect the value and overall frequency of a customer.
With every smile and gesture made, customers are being won over as loyal. Take time to educate staff about how a properly promoted loyalty system continues to build the relationships they have already worked so hard to cultivate.