Most small businesses can’t seem to see the big picture when it comes to advertising. They don’t have a clear goal in mind, and they focus on so many different components it’s hard for them to see what they want their end result to be.
It’s important that these businesses have a synergy to their marketing strategy. Keeping marketing plans alive takes more than advertising dollars – it takes a loyal customer base, energy, focus and patience.
So how can businesses engage with their customers, even after an advertising campaign is completed? The answer is mobile.
Nearly everyone these days has a mobile phone. Many of their phones are ‘smartphones,’ bringing the internet, email and text messaging to their fingertips – anywhere in the world. Technologically-savvy customers need technologically-savvy businesses to keep up.
Mobile brings synergy to a marketing campaign: it can maximize advertising budgets and build a sustainable long term relationship with customers. Customers can respond to an immediate call to action through mobile means. They become a loyal customer base through their technology, which keeps them connected to you, the business. The ability to quickly notify customers of a last-minute sale on a slow day or let them know about upcoming events can mean the difference between scraping by and making some serious money.
With a short term advertising campaign, you only get engaged customers for so long. However, if you add a mobile campaign to your currently existing advertising campaign, those engaged customers will join your loyal database. Each and every time a short term advertising campaign is completed, your loyal mobile database will increase – leading to a long term engagement from those customers.
Imagine this concept with a print campaign. You make posters or flyers, and you put a call to action on those items. The customer who sees these advertisements can opt-in with their mobile phone and enter into your database. The print advertisements will eventually be thrown away or discarded, but that customer is still in your database. That means the next time you have a sale, you can let these customers know through text messages and they’ll feel like an insider. You’ve made the customer happy, and the customer will come back to your store to purchase merchandise, which means you see a larger return on your investment in advertising dollars.
So what do these mobile campaigns require? They take an investment coupled with the ability to budget and plan for success. They need someone dedicated to making more money than is being spent, and supplementing advertising campaigns. They need someone who has the patience to refine the process and learn as they go. They need someone who’s serious about their business, and getting the most out of it they can.
Mobile can bring all of these things together, and it’s so important to make sure your investments are paying off. Making sure all aspects of your marketing campaigns are working well together will ensure there’s nothing going to waste.