AUSTIN, TX, December 7, 2018 – Aclate Inc. announced today the acquisition of SMS Masterminds, a full-service mobile and loyalty marketing technology company, and one of Relentless Management Group’s portfolio entities.
Founded in 2009 and headquartered in San Luis Obispo, California, SMS Masterminds achieved profitability before the end of their first year. Quickly outgrowing their one room office, they have continued to expand, making the INC5000 list in 2013, and honored as one of the fastest growing Technology Companies in North America by Deloitte LLP in 2016. In 2018, SMS Masterminds has launched more than 4,500 campaigns reaching more than five million consumers.
SMS Masterminds offers automated engagement, sending personalized and targeted offers to opt-in subscribers based on their individual habits, delivering a text message to their mobile phone when they are most likely to buy. Customers using the SMS Mastermind Loyalty Rewards Kiosk ‘opt in’ to receive rewards for visits, along with notifications from merchants. There is no app to download, smartphone needed, or card to carry around. SMS Masterminds kiosks are currently located throughout the U.S., and expanding quickly to help local merchants spend their advertising dollars on something that will keep their most loyal and profitable customers coming back.
Chris Miller, General Manager of the Aclate portfolio, will assume the role of CEO for SMS Masterminds.
“SMS Masterminds has taken a unique approach to help retailers connect with their customers,” said Chris Miller. “We’re excited to add SMS Masterminds to the Aclate portfolio. We see an opportunity to expand the kiosk technology and loyalty expertise to brands around the globe.”
About SMS Masterminds:
SMS Masterminds provides a suite of digital engagement and automated marketing tools alongside its loyalty network offering to help merchants build relationships with their customers. This new integrated, data-driven approach combines the core functions of SMS/text messaging, mobile web, and email, helping businesses create stronger relationships with their customers through the use of proprietary social and mobile marketing tools. For more information, visit www.smsmasterminds.com.
Aclate acquires companies that offer proven, and often mission-critical, software solutions. Taking advantage of shared support services to handle day-to-day operations, brands under the Aclate portfolio are freed up to focus on the customer side of the business. Effective product investments, marketing, and customer interactions allow Aclate companies to achieve the highest levels of customer success. Aclate is headquartered in Austin, Texas, with remote team members across the globe.
Relentless Management Group partners with meaningful early-stage SaaS software companies, providing leadership, mentorship, infrastructure and funds – with the goal of placing them within a larger organization. This proven formula helps ensure the company thrives during the transition from early-stage to profitable going concern, creating value for the founders and investors. Learn more at BeRelentless.com.