The U.S. leader in merchant mobile loyalty marketing has completed its North American expansion by moving into Canada. Developed by SMS Masterminds, a division of the publicly traded SpendSmart Payments Company, Inc. (OTCQB: SSPC), this unique system’s mobile loyalty technology enhances business-consumer relationships by enabling businesses to consistently reach and reward their customers—driving sales via text-message (SMS) coupons and promotions.
Since its acquisition by SSPC, Inc. in February 2014, SMS Masterminds (SMSMM) has seen an explosion of interest, adding 31 new markets to its network in the last 90 days. With ongoing success in the U.S., SMSMM aims to catalyze mobile marketing innovation in a country that is positioned to devour mobile sales and CRM technology.
“Our existing successes in the U.S. and our growing list of customers all validate the need for a strong global presence,” said Alex Minicucci, CEO of SpendSmart. “Because we believe so strongly in the potential market(s), we’re investing heavily in our global expansion into Mexico and Canada to offer our unique range of solutions to our entrepreneurial partners. We expect great things from Canada and their community of marketers.”
SMSMM is the first international mobile loyalty marketing software vendor to plant roots in Wasaga Beach, a region that is developing increasingly sophisticated marketing strategies and voraciously responding to cloud technology—especially CRM. SMSMM already serves over more than 2,500 SMB merchants in the U.S. and will soon be adding extended capabilities, thanks to a strategic partnership with SpendSmart’s quickly growing, data-driven prepaid card solutions.
SMSMM’s deep, no-holds-barred commitment to Canada means partners and customers will reap the benefits of having attentive and dedicated local entrepreneurs such as Ed Gimpelj, the long-time local resident of Wasaga Beach, Ontario, and small business-owner of 14 years who is bringing SMSMM technology to that area.
“Entrepreneurs like Ed will now bring the latest in mobile marketing strategy to their hometowns, both here and internationally,” said SMS Masterminds VP of Sales Charles Gerencser. “We are looking forward to building our Canadian merchant rewards network in exclusive markets all across the True North.”
Facts & Figures:
- SpendSmart Payments Company, Inc. (OTCQB: SSPC), and SMS Masterminds are Headquartered in San Luis Obispo, Calif.
- Combined US employee roster 34.
- The SMSMM loyalty rewards and mobile marketing system has successfully increased business-owners’ profits for over half a decade, and has over 1.8M participating consumers in over 110 markets.
- SMSMM is currently ranked as the 66th fastest-growing software company on the Inc. 5000 list.
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