What? Mobile marketing isn’t a commodity, and it’s not a product. Mobile marketing is a thought. It’s an abstract concept of being able to reach people any time, any where, day or night – all because people have these miniature computers with them everywhere they go. Mobile marketing is a philosophy of understanding that we as marketers can reach people any time, any where, which gives us great power – but we as marketers have the responsibility to respect the relationship with the consumer.
Mobile is still a relatively new technology, and smartphones are even younger. Apple’s first iPhone came out in 2007 – only seven years ago! Because these technologies are younger, they tend to be viewed as a passing fad – a nuisance, something that won’t be able to stand its own in terms of marketing and consumer engagement. It’s time for merchants to realize mobile is here to stay, and will be invaluable in the marketing world.
I run a business development company. I help entrepreneurs succeed in mastery of mobile and loyalty marketing, and then impart that knowledge to small-to-medium-sized businesses around the country. We develop technologies to allow these merchants to capture, retain and engage their most loyal customers.
Listen to my recent interview with Success Magazine’s Darren Hardy here for more about mobile and loyalty marketing!