Last week, mobile enthusiasts congregated in Barcelona to participate in the annual Mobile World Congress—a celebration of the current state of mobile and its promising future.
The event is comprised of a thought-leadership conference with keynote speakers and panel discussions, a mobile technology exhibition, the Global Mobile Awards, and the newly added mPowered Brands—a program where global marketers and agencies share mobile marketing knowledge.
It’s no surprise that they added this program to the agenda, seeing as though mobile is now a force to be reckoned with in the marketing realm.
mPowered Brands seems like a great opportunity for the marketing professionals lucky enough to be involved. It focuses on accelerating marketers’ use of mobile as a marketing medium and gives professionals across the mobile marketing ecosystem the opportunity to gain practical insight and knowledge from some of the most innovative mobile marketing companies today, such as McCann Worldgroup and Nielsen.
Aside from the mobile marketing component of the event, the keynote speaker series featured a hefty lineup of innovative speakers that hold some degree of clout in the mobile industry. Speakers included Ralph de la Vega, President & CEO of AT&T Mobility, John Donahoe, President and CEO of eBay, and Eric Schmidt, Executive Chairman of Google, among many others.
Another cool part of the Mobile World Congress is the exhibition, where mobile aficionados can sneak a peek at the new phones, tablets, apps, accessories, and other emerging mobile technologies.
About 1,500 different companies showcased their products, and over 12,500 app developers participated in App Planet, which focused on the latest technology within the apps industry. The App Planet exhibition was hosted by big players like BlackBerry, IBM, IMGA, Nokia, Samsung and WIP.
The event also included forums and seminars related to mobile industry topics such as augmented reality, mobile cloud, mobile security, mobile spam, mobile privacy, and more.
The vast amount of information and insight shared at Mobile World Congress 2012 would certainly be beneficial for mobile professionals across the globe. From what I can gather, the event seemed like a great resource for experts in the mobile industry to educate themselves and share their knowledge and expertise with others.