GREAT READ FROM OUR FRIENDS AT The Mobile Marketing Association:
There is no other platform that is as personal – (one or more phones per person, it’s a personal device); pervasive – (it’s with you all day, from first thing in the AM till last thing at night and at every opportunity for content, information, utility and transaction all day); and proximity (it’s always with you and marketers can use location as a predictor of human behavior).
Never before have marketers had a tool as powerful as mobile to ascertain their customers’ behavior. The best we could do was influence consumer behavior to match our needs. But with mobile – with the thousands upon thousands of collected bits that come with every swipe and search – we now can align our needs to match consumer behavior.
This shift is nothing short of transformational.
It’s critical for your brand to understand how mobile works in the everyday lives of consumers, as well as how mobile has created deeper forms of brand loyalty and paths to purchase. It is a direct conduit into the lives and habits of consumers. Consumers need answers, and a properly mobilized brand can immediately provide solutions that react and respond to consumers in real time and eventually predict their needs.
READ full post and report HERE
SMS Masterminds Team