Any smart marketer will tell you that mobile is the future of marketing. That’s partially true. That’s because mobile is also the present of marketing. If your business isn’t implementing mobile marketing into its advertising campaign, then all the business that are have a huge head start. Each year more and more people are using mobile devices. The number of mobile users has been catching up to computer users for years. 2014 is the year that mobile usage will pass up computer users worldwide.
Why mobile marketing is huge
Mobile marketing is so crucial for a number of reasons. For one it is very adaptable. Mobile marketing entails any type of marketing on smartphones, tablets, readers, and other mobile devices. The forms of mobile marketing vary widely because every device, app, and social media platform has its own unique mobile advertisement options.
Mobile marketing is also crucial because people are spending so much time with them. Unlike computers, mobile devices are almost always within reach of users. People will spend about 40% of their internet time on their mobile device. Tablets are even better with people browsing on 70% more webpages and boasting of a 2.2% retail conversion rate compared to smartphones’ .7%. The time to launch a mobile marketing campaign was yesterday.
Mobile marketing strategies
There are as many ways to do mobile marketing as there are mobile devices. With app based marketing, advertisements pop up while mobile users are using apps (which is about 80% of the time by the way). These mobile ads also work on the Facebook app which integrates ads so perfectly, many users aren’t even aware they’re looking at an advertisement. Businesses wishing to use app based marketing don’t need to develop their own app. They can pay app developers to display their mobile ads in their apps.
Another type of mobile marketing is QR codes. Mobile users can scan these codes wherever they’re found to be taken to a webpage. Many mobile marketers are using location based marketing to send mobile ads to customers when they are within one mile of the business’s location. Text message marketing is an old school form of mobile marketing that continues to impress with its proven track record.
Different mobile marketing strategies have different strengths and weaknesses and are more effective with certain industries. Experiment with different strategies and find the one that works best with your business, your audience, and your marketing budget. Make sure to track what works so you can constantly fine tune your mobile marketing efforts.
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