It seems like everywhere you look someone is checking their mobile phone, reading on a tablet, or talking into their smart watch.
Businesses are realizing that the best way to reach their customers is through text messaging, especially since purchases on mobile are growing.
It’s easy to start with text and to end with commerce!
According to Deloitte, the use of mobile devices for in-store payments has nearly quadrupled over the last year.
- What’s exciting is the promise of future adoption, particularly among the tech-savvy millennials.
- The 25- to 34-year-old demographic is driving the majority of mobile payment activity for in-store purchases at 36%.
- The most popular uses of mobile payments are:
- public parking (19%)
- gas station purchases (18%),
- coffee shops and fast food dining (17% each).
Even more present is the universal distraction by, and addiction to, mobile phones that we are seeing.
- 61% of American consumers said that they sometimes, if not often, use their smartphone while out shopping.
- 47% of consumers use their smartphones while talking to friends and family.
- Over 1/3 of all consumers use their smartphones without the prompt of an incoming message or alert.
- Contrary to common trends, the youngest demographic, age 18 to 24, didn’t report the most mobile phone use while watching television “at least occasionally” – those aged 25 to 34 took the top spot.
- Text messages replaced checking emails as the first thing people do on their smartphones every day at 31% vs. 24%, respectively. In fact, email checking experienced the largest year-over-year decline of any activity.
With this much smartphone use, and this level of distraction, it would only make sense to play into the consumers’ hands—literally—as far as your marketing is concerned.