The expansion brings the company, a division of The SpendSmart Payments Company, Inc., into a total of 107 territories
San Luis Obispo, CA (PRWEB) April 22, 2014
SMS Masterminds, a division of publicly traded SpendSmart Payments Company, Inc. (OTCQB: SSPC), proudly announced March 2014 as being a record month for the company.
SMS Masterminds on-boarded 11 new licensees in March, and has doubled their overall growth in the past 7 months making this a major expansion for the global leader in mobile and loyalty marketing. This now expands their suite of services into 11 new territories bringing the current market presence to 107 markets, including the US and Mexico. Their rapid growth is attributed to a number of factors including the recent hire in 2013 of Charles Gerencser, VP of Sales and what they refer to as their radical innovation in text message loyalty marketing.
Celebrating the record breaking numbers, Alex Minicucci, CEO commented, “Our rapid growth over the last year is in large part due to our deep and ongoing commitment to the small businesses that we serve and because of this we anticipate continued and accelerated growth into additional countries over the next 18 months. Adding eleven markets in one month is a tremendous achievement for us; this means more markets where our highly trained licensees can help local merchants see better returns from their ad dollars and reward their loyal customers with great offers. Our expansion plan is well underway, an indicator that people are excited about the combination of SpendSmart Payments Company and SMS Masterminds joining forces.”
SMS Masterminds provides SMS-based Mobile Loyalty Solutions primarily to small and medium sized businesses, addressing a worldwide mobile advertising market forecast to reach $11.3 billion in 2014, according to eMarketer. The company licenses the technology to professional marketers and organizations, including its flagship loyalty kiosk and automated text engagement engine. The licensees in turn help local merchants see better returns from their ad dollars and reward their loyal customers with exclusive offers.
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