According to new data out from comScore, the total number of Americans who own mobile devices now tops 234M, with 90M of which being smartphones. The study covers the three-month average period ending October 2011, and includes a survey of more than 30,000 US mobile subscribers.
In terms of mobile OEM data, Samsung remains the top handset manufacturer overall with 25.5% total market share, followed by LG with 20.6% marketshare and Motorola with 13.6%. In terms of mobile operating systems, Android holds on to the number one spot — now sitting at 46.3% total market share. Apple comes in at second place with 28.1% of the market — up only one percentage point over the proceeding three-month period. RIM rounded out the top three with 17.2% share, followed by Microsoft in fourth place with 5.4% and Symbian in fifth place with just 1.6%.
Looking at mobile content, 71.8% of U.S. mobile subscribers used text messaging on their mobile device in October — up 1.8 percentage points over the last reporting period. Mobile Web browsers were used by 44% of subscribers — up 2.9% – while downloaded applications were used by 43.8% — up 3.2%. Use of social networking sites and blogs increased 2.2% to 32.3% total, while mobile gaming came in at 29.2% — up 1.4% from the previous period.