Marketing n. : the process of building a business relationship with potential customers.
Marketing can be boiled down to a simple point. Without frequent contact and nurturing, no relationship can survive – so why do you think you don’t have to nurture your relationship with your customer?
You want your customers to feel a connection with your business. It’s those connections that create customer loyalty.
But there’s a trick here: do not be annoying to your customers. You want frequent contact with your customers, but you must provide value in every single communication. Without value, your interactions become spam and will be ignored, wasting valuable advertising dollars.
Adding value to your communications is really very simple. Offer the customer something in return for your communication, whether that be notification of a sale, event reminders or special offers. It not only keeps your business in their mind; it can drive customers into your store.
Measuring Effectiveness with Mobile
Advertising n. : a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.
Do you know exactly how your advertising is working for you? Chances are, you need a refresher course in how to measure your campaigns for effectiveness.
Measuring what you did and how you spent your money through metrics can help to get your advertising toward a higher profitability – if you know how to leverage them.
With the Masterminds’ Loyalty Rewards Kiosk, merchants can see how much a specific broadcast affected the traffic into the store for the following 24 hours. They can tell exactly how many people received their message and how effective it was. With easy to understand metrics, merchants can send personalized messages directly to the customer’s pocket at just the right time, enticing them to buy.
Mobile marketing is here to stay. Being able to access the customer no matter where they are is huge, and the demand will only grow in 2014. It’s important to build that relationship with your customers, because remember: a great business relationships turns into loyal a customer.