short-and-sweet-conversions

Our two-sentence message converted six times greater than paragraphs of content in an email. You don’t always need long form copy to sell; short and succinct works too.

In a recent campaign, we sent the same exact offer via text as we did in email, truncating content for text down to two sentences. The results? For the two-sentence message, the sales conversion rate was 6X greater, average order value 3X greater, and, perhaps most interesting, sales were generated in minutes, not hours.

Want to learn how to integrate text message into your marketing campaigns? Send me a message and I’ll provide details. Thanks to my team member Daniel Holliday for sharing this case study.

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