Executive General Manager
Mr. Gerencser has been instrumental in growing SMS Masterminds’ vast network of market exclusive licensees both for their revolutionary digital customer loyalty/mobile engagement marketing and digital services platforms. His areas of expertise include sales team management, loyalty marketing, integrated SMS marketing programming and execution, and he is a Salesforce.com “Knowledge Champion”. In addition to managing the Licensee procurement effort, Mr. Gerencser has also worked to create the Masterminds Mentorship Program, Sales Automation Division, National Merchant Sales Development and Tactical Sales Training programs for hundreds of licensees. Prior to joining SMS Masterminds in October of 2013, Mr. Gerencser held executive and director positions at various media companies including GANNETT, The McClatchy Company and iHeartMedia. Mr. Gerencser graduated Cum Laude from The Anderson School of Business at The University of California, Riverside.