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The Masterminds Team

The faces behind our success

Masterminds Executive Team

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Charles Gerencser

Executive General Manager

Mr. Gerencser has been instrumental in growing SMS Masterminds’ vast network of market exclusive licensees both for their revolutionary digital customer loyalty/mobile engagement marketing and digital services platforms. His areas of expertise include sales team management, loyalty marketing, integrated SMS marketing programming and execution, and he is a “Knowledge Champion”. In addition to managing the Licensee procurement effort, Mr. Gerencser has also worked to create the Masterminds Mentorship Program, Sales Automation Division, National Merchant Sales Development and Tactical Sales Training programs for hundreds of licensees. Prior to joining SMS Masterminds in October of 2013, Mr. Gerencser held executive and director positions at various media companies including GANNETT, The McClatchy Company and iHeartMedia. Mr. Gerencser graduated Cum Laude from The Anderson School of Business at The University of California, Riverside.


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The Masterminds Team

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Eric Payton

Graphic Designer

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Daniel Holliday

Quality Assurance Specialist

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Kenny Selke

Director of Operations/Concierge Team Lead

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Anji Roeser

Telemarketing Manager

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Brian Jansen

Licensee Sales Executive

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David Pitts

Product Manager

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Joshua Reed

Technical Services Lead

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Rob Barber

VP of Customer Support

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Spencer Cooper

Territory Development Manager

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Nicholas Donaldson


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Emily Eggebraaten

Staff Accountant

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