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The Masterminds Team

The faces behind our success

Masterminds Executive Team

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Luke Wallace


With fanatical attention to detail and innate project management ability, Luke is naturally process-oriented. This combined with his IT background gives the Masterminds incredible operational scale, redundancy, and customer service responsiveness. Prior to SMS Masterminds, Luke served as VP of IT Services at TechXpress, Inc. and Director of Broadband Services at DigitalPutty, Inc. Luke earned a B.S. in Business Management from Cal Poly, San Luis Obispo with a concentration in Management and Information Technology.


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Charles Gerencser


Mr. Gerencser has been instrumental in growing SMS Masterminds’ vast network of market exclusive licensees both for their revolutionary digital customer loyalty/mobile engagement marketing and digital services platforms. His areas of expertise include sales team management, loyalty marketing, integrated SMS marketing programming and execution, and he is a “Knowledge Champion”. In addition to managing the Licensee procurement effort, Mr. Gerencser has also worked to create the Masterminds Mentorship Program, Sales Automation Division, National Merchant Sales Development and Tactical Sales Training programs for hundreds of licensees. Prior to joining SMS Masterminds in October of 2013, Mr. Gerencser held executive and director positions at various media companies including GANNETT, The McClatchy Company and iHeartMedia. Mr. Gerencser graduated Cum Laude from The Anderson School of Business at The University of California, Riverside.


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Louis Camassa


With degrees in Graphic Design and Media Communications, Lou is extra sensitive to design and user experience, but doesn’t mind digging into technical details. Tasked with overseeing product growth, Lou keeps his finger on the pulse of technology breakthroughs, pushing hard to innovate software platforms for ease-of-use, scalability, and effectiveness. Even after migrating to beautiful San Luis Obispo a decade ago, Lou still brings the hustle-and-bustle of New York to the office every day. He is a contributor to leading online technology publications, and when he’s not working, enjoys hiking and backpacking through our nation's great parks. Lou was Vice President of Web Services at TechXpress from November 2008 until September 2014, when TechXpress was acquired by SMS Masterminds.


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Brett Schnell

Chief Financial Officer

Brett has been our Corporate Controller since 2012. His 20+ years of experience includes senior roles with Ameriprise Financial Services, Fairview Health Services, and Wells Fargo as well as consultant roles with General Mills and several startups. He has lead domestic and international treasury divisions, financial reporting, SOX 404 development/compliance, SEC regulatory oversight, and business contingency planning in highly complex and regulated industries. Mr. Schnell is a CPA, CMA and CTP and holds a BBA in Accounting from Iowa State University and an MBA in Finance from the University of St Thomas.


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The Masterminds Team

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Eric Payton

Graphic Designer

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Daniel Holliday

Quality Assurance Specialist

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Kenny Selke

Director of Operations/Concierge Team Lead

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Anji Roeser

Telemarketing Manager

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Brian Jansen

Licensee Sales Executive

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Candace McIntosh

Office Manager/Customer Support

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David Pitts

Product Manager

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Joshua Reed

Technical Services Lead

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Richard Delsi

Training & Development Lead

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Rob Barber

VP of Customer Support

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Spencer Cooper

Territory Development Manager

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Nicholas Donaldson

QA Engineer

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Emily Eggebraaten

Staff Accountant

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Mitch Peterson

Customer Success Manager

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