“I strive to craft text messages that not only increase sales but create buzz! One way to do this is to include a “hook” – a short memorable phrase that stands out. For example, for National Tequila Day last year, a text for one of my merchants read: “Aye Caramba!! It’s National Tequila Day! Though we take that with a grain of salt, today Margaritas are just $3 at….” The merchant told me he sold 4X more margaritas that day – but what he LOVED was that customers were coming in and saying “Aye Caramba” for next few days!”
- Ken Leandro: www.805insider.com
Jody Wassmer shares this service tip- You Can’t Duplicate YOU!
“It’s all in the SERVICE we provide! Strive to be “Johnny on the Spot” with all your customers! My goal is to return all client text messages to me within 60 seconds, I have all my clients’ store and mobile phones stored in my iPhone so that I know when they call and always answer. The truth is somebody could duplicate our technology and can always duplicate our text message offers but they cannot duplicate YOU! Clients will overlook an occasional disappointingly low-redeemed text offer when they KNOW you are always trying to make it work for them. You want your clients to think of you as a friend they can’t imagine not having on their team!”
(Jody Wassmer: www.imurvip.com
Malik Has Got This Masterminds Thing Down!
“Give them what they want, when, where and how- “My prospects are loving this line recently. Give them what they want, when they want it, where they want it and how they want it-by reaching your customers where they are all the time-with their phone!”
Malik Jaffer: www.rewardmevip.com
Steven Calderon’s “How Can I Help” Sales Approach is Spot-on!
“What’s been working lately for me is this: When I walk into a store, before the counter-person has a chance to greet me, I say to them, “Hi, can I help you?” This completely throws them off and breaks the ice. They then naturally ask…
“uh, you want to help me? “
To which my reply is that I’m from a company called XXXX, and what we do is help bring in more customers to small businesses just like this (pizza place). The gatekeeper at this point obviously cannot say no to more customers, so I then ask if the owner or manager is around. Once I have the decision maker’s ear, I sell the appointment.
This has worked very well over the last few weeks for me. Next time you cold call a business, ask how you can help them. See if it works for you.”
Steven Calderon: www.hvrewards.com
Shane Copeland’s a value for a value approach nails it!
SUCCESS breeds (yes produces offspring) SUCCESS
In other words, I have received some SUCCESS on incentivizing my current Merchants with 1,000 messages for every referral that comes on board. Their perceived value = $100 but really only costs us our wholesale price of messages instead of giving them an actual $100 bill (same value to them but not to us). This could change down the road when business is more established and $100 bills would be fun to hand out. Or these messages can come out of the original bulk messages for new licensees.
Shane Copeland: www.970vip.com
TEXT Your Mastermind success tips to (insert text code here) or Email Candace@SMSMasterminds.com
Example: “This is Lisa, first recipient of Menchie’s Edible Rewards in Dayton, OH! Congrats to one of our licensees for making THIS rewarding sundae possible!”