All posts tagged SMS

sms masterminds

“I strive to craft text messages that not only increase sales but create buzz! One way to do this is to include a “hook” – a short memorable phrase that stands out. For example, for National Tequila Day last year, a text for one of my merchants read: “Aye Caramba!! It’s National Tequila Day! Though we take that with a grain of salt, today Margaritas are just $3 at….” The merchant told me he sold 4X more margaritas that day – but what he LOVED was that customers were coming in and saying “Aye Caramba” for next few days!”

- Ken Leandro:

Jody Wassmer shares this service tip- You Can’t Duplicate YOU!

“It’s all in the SERVICE we provide! Strive to be “Johnny on the Spot” with all your customers! My goal is to return all client text messages to me within 60 seconds, I have all my clients’ store and mobile phones stored in my iPhone so that I know when they call and always answer. The truth is somebody could duplicate our technology and can always duplicate our text message offers but they cannot duplicate YOU! Clients will overlook an occasional disappointingly low-redeemed text offer when they KNOW you are always trying to make it work for them. You want your clients to think of you as a friend they can’t imagine not having on their team!”

(Jody Wassmer:

Malik Has Got This Masterminds Thing Down!

“Give them what they want, when, where and how-  “My prospects are loving this line recently. Give them what they want, when they want it, where they want it and how they want it-by reaching your customers where they are all the time-with their phone!”

Malik Jaffer:

Steven Calderon’s “How Can I Help” Sales Approach is Spot-on!

“What’s been working lately for me is this: When I walk into a store, before the counter-person has a chance to greet me, I say to them, “Hi, can I help you?” This completely throws them off and breaks the ice. They then naturally ask…

“uh, you want to help me? “

To which my reply is that I’m from a company called XXXX, and what we do is help bring in more customers to small businesses just like this (pizza place). The gatekeeper at this point obviously cannot say no to more customers, so I then ask if the owner or manager is around. Once I have the decision maker’s ear, I sell the appointment.

This has worked very well over the last few weeks for me. Next time you cold call a business, ask how you can help them. See if it works for you.”

Steven Calderon:

Shane Copeland’s a value for a value approach nails it!

SUCCESS breeds (yes produces offspring) SUCCESS

In other words, I have received some SUCCESS on incentivizing my current Merchants with 1,000 messages for every referral that comes on board. Their perceived value = $100 but really only costs us our wholesale price of messages instead of giving them an actual $100 bill (same value to them but not to us). This could change down the road when business is more established and $100 bills would be fun to hand out. Or these messages can come out of the original bulk messages for new licensees.

Shane Copeland:

TEXT Your Mastermind success tips to (insert text code here) or Email

 Example: “This is Lisa, first recipient of Menchie’s Edible Rewards in Dayton, OH! Congrats to one of our licensees for making THIS rewarding sundae possible!”




sms mobile marketing

GREAT READ FROM OUR FRIENDS AT The Mobile Marketing Association:

There is no other platform that is as personal – (one or more phones per person, it’s a personal device); pervasive – (it’s with you all day, from first thing in the AM till last thing at night and at every opportunity for content, information, utility and transaction all day); and proximity (it’s always with you and marketers can use location as a predictor of human behavior).

Never before have marketers had a tool as powerful as mobile to ascertain their customers’ behavior. The best we could do was influence consumer behavior to match our needs. But with mobile – with the thousands upon thousands of collected bits that come with every swipe and search – we now can align our needs to match consumer behavior.

This shift is nothing short of transformational.

It’s critical for your brand to understand how mobile works in the everyday lives of consumers, as well as how mobile has created deeper forms of brand loyalty and paths to purchase. It is a direct conduit into the lives and habits of consumers. Consumers need answers, and a properly mobilized brand can immediately provide solutions that react and respond to consumers in real time and eventually predict their needs.

READ full post and report HERE

SMS Masterminds Team



SMSMM SpendSmartSan Luis Obispo, CA (PRWEB) May 20, 2014

The U.S. leader in merchant mobile loyalty marketing has completed its North American expansion by moving into Canada. Developed by SMS Masterminds, a division of the publicly traded SpendSmart Payments Company, Inc. (OTCQB: SSPC), this unique system’s mobile loyalty technology enhances business-consumer relationships by enabling businesses to consistently reach and reward their customers—driving sales via text-message (SMS) coupons and promotions.

Since its acquisition by SSPC, Inc. in February 2014, SMS Masterminds (SMSMM) has seen an explosion of interest, adding 31 new markets to its network in the last 90 days. With ongoing success in the U.S., SMSMM aims to catalyze mobile marketing innovation in a country that is positioned to devour mobile sales and CRM technology.

“Our existing successes in the U.S. and our growing list of customers all validate the need for a strong global presence,” said Alex Minicucci, CEO of SpendSmart. “Because we believe so strongly in the potential market(s), we’re investing heavily in our global expansion into Mexico and Canada to offer our unique range of solutions to our entrepreneurial partners. We expect great things from Canada and their community of marketers.”

SMSMM is the first international mobile loyalty marketing software vendor to plant roots in Wasaga Beach, a region that is developing increasingly sophisticated marketing strategies and voraciously responding to cloud technology—especially CRM. SMSMM already serves over more than 2,500 SMB merchants in the U.S. and will soon be adding extended capabilities, thanks to a strategic partnership with SpendSmart’s quickly growing, data-driven prepaid card solutions.

SMSMM’s deep, no-holds-barred commitment to Canada means partners and customers will reap the benefits of having attentive and dedicated local entrepreneurs such as Ed Gimpelj, the long-time local resident of Wasaga Beach, Ontario, and small business-owner of 14 years who is bringing SMSMM technology to that area.

“Entrepreneurs like Ed will now bring the latest in mobile marketing strategy to their hometowns, both here and internationally,” said SMS Masterminds VP of Sales Charles Gerencser. “We are looking forward to building our Canadian merchant rewards network in exclusive markets all across the True North.”

Facts & Figures:

  •     SpendSmart Payments Company, Inc. (OTCQB: SSPC), and SMS Masterminds are Headquartered in San Luis Obispo, Calif.
  •     Combined US employee roster 34.
  •     The SMSMM loyalty rewards and mobile marketing system has successfully increased business-owners’ profits for over half a decade, and has over 1.8M participating consumers in over 110 markets.
  •     SMSMM is currently ranked as the 66th fastest-growing software company on the Inc. 5000 list.

To read the release via PRWeb, please visit-

Growth Continues At SpendSmart Payments Company

SMSMM SpendSmart

San Luis Obispo, CA (PRWEB) May 08, 2014

SMS Masterminds, a division of publicly traded SpendSmart Payments Company, Inc. (OTCQB: SSPC) and the emerging global leader in next generation mobile loyalty marketing, is pleased to announce a major expansion of its business.

This announcement follows steady growth over the last year and aligns with one of SMS Mastermind’s strategic initiatives centered on geographic expansion and retail sales. The company continues to expand its focus into new territories and has appointed Spencer Cooper as Territory Development Manager and Amit Mehta as National Retail Sales Manager to cover the United States, Mexico and Canada markets.

Spencer, a UCLA graduate with a degree in economics and over 20 years of experience in new business development, competitive market share expansion, and customer relationship development, will focus on interfacing with licensees to help them achieve strong market penetration.

Amit comes to SMSMM with a widespread list of big brand sales experience, including Subway, Whole Foods, Adidas America, to name a few. He will be actively working with the company’s national network of 110 licensees in specific territories to draw in even more major regional and national brands to the company’s loyalty and mobile marketing solutions programs. In this role, Amit will lead the continued account sales growth in addition to overseeing brand relationships.

CEO, Alex Minicucci states, “We are thrilled to have Spencer and Amit join our team and lead our expansion into key markets. We have been experiencing significant growth over the last year and the establishment of these key roles demonstrates our commitment to our current and future clients in these area.”

SMSMM’s expansion is due in large part to the recent acquisition from SpendSmart Payments Company. The merger initiative signed in mid-February is expected to increase the company’s product offerings with prepaid cards focused on shaping spending habits as well as strengthen their overall market share.

SMS Masterminds also provides SMS-based Mobile Loyalty Solutions primarily to small and medium sized businesses, addressing a worldwide mobile advertising market forecast to reach $11.3 billion in 2014, according to eMarketer.

“This is a very exciting time for us and for our clients,” Minicucci said.

For full release details, visit-


SMSMM SpendSmart

The expansion brings the company, a division of The SpendSmart Payments Company, Inc., into a total of 107 territories

San Luis Obispo, CA (PRWEB) April 22, 2014

SMS Masterminds, a division of publicly traded SpendSmart Payments Company, Inc. (OTCQB: SSPC), proudly announced March 2014 as being a record month for the company.

SMS Masterminds on-boarded 11 new licensees in March, and has doubled their overall growth in the past 7 months making this a major expansion for the global leader in mobile and loyalty marketing. This now expands their suite of services into 11 new territories bringing the current market presence to 107 markets, including the US and Mexico. Their rapid growth is attributed to a number of factors including the recent hire in 2013 of Charles Gerencser, VP of Sales and what they refer to as their radical innovation in text message loyalty marketing.

Celebrating the record breaking numbers, Alex Minicucci, CEO commented, “Our rapid growth over the last year is in large part due to our deep and ongoing commitment to the small businesses that we serve and because of this we anticipate continued and accelerated growth into additional countries over the next 18 months. Adding eleven markets in one month is a tremendous achievement for us; this means more markets where our highly trained licensees can help local merchants see better returns from their ad dollars and reward their loyal customers with great offers. Our expansion plan is well underway, an indicator that people are excited about the combination of SpendSmart Payments Company and SMS Masterminds joining forces.”

SMS Masterminds provides SMS-based Mobile Loyalty Solutions primarily to small and medium sized businesses, addressing a worldwide mobile advertising market forecast to reach $11.3 billion in 2014, according to eMarketer. The company licenses the technology to professional marketers and organizations, including its flagship loyalty kiosk and automated text engagement engine. The licensees in turn help local merchants see better returns from their ad dollars and reward their loyal customers with exclusive offers.

For full release details-

An Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has been focused on the subject of mobile measurement. Or, more accurately, the continuing perception of the complexity of mobile measurement.

The Ad Age piece by Primary Impact chief of insights Kathryn Koegel was, of course, preceded by some important research undertaken by entities such as Forrester Research, eMarketer, Interactive Advertising Bureau and Aberdeen Research. The research all focused on the nascent state of mobile program measurement and the challenges this presents to marketers who are tasked to drive strategy and demonstrate program ROI from this critically important medium.

All these pieces share a few common threads and they are:

Measuring mobile effectively is hard work: It involves breaking down many of the distinct mobile data silos that exist – SMS, mobile Web, applications and QR codes – and finding a solution capable of measuring all those key channels effectively.

Mobile marketers are flying blind: Mobile largely is not currently being measured by most brands. And where it is, brands and agency partners are struggling to effectively demonstrate ROI because they lack the data to do so.

Mobile is an experiment: Brands continue to treat mobile as experimental despite the fact that it has become a far more critical part of most programs today and will be even more so going forward.

What mobile strategy?: Mobile data is not being used to drive strategy and prioritize spend – though it absolutely should be.

More mobile, more problems: The mobile measurement problem will only grow larger as smartphones and tablets continue their explosive growth and new generations of mobile enterprise applications spur even greater mobile data consumption.

Interestingly enough, the Ad Age piece highlighted the fact that mobile is arguably the most measureable of all mediums, and yet marketers have not begun to embrace it in that fashion.

Most marketers remain fearful of the complexity that exists with regard to mobile metrics, or are failing to treat it with the same level of rigor and sophistication they apply to all other digital programs such as search, display, site, email and social.

Fortunately, there are strong indications that these attitudes are beginning to change.

Posting progress
The first and most obvious signs are the efforts underway at the IAB and Mobile Marketing Association to advance the issue of measurement.

The MMA launched a mobile analytics committee that includes executives from mobile brands and thought leaders such as Coca-Cola, Microsoft, AOL, Research In Motion, Expedia, Jumptap, comScore, Merkle, Wunderman, Zumobi and Groundtruth.

Each company committed itself to advancing the cause of effective measurement because they recognize that trustworthy, meaningful measurement is crucially important to the future of this industry.

The second indication was Mediapost’s recent Mobile Insiders Summit.

At the event earlier this month, mobile measurement – or, lack thereof – became the subject du-jour.

Brands such as Century 21, OfficeMax, Travelocity, Kayak, Chipotle and countless others revealed that solving mobile measurement was their single greatest frustration and opportunity rolled into one.

If visibility, consensus and support to elevate the importance of a given issue are leading indicators, I think we can all expect brands, agencies and technology partners to really begin addressing this subject in a meaningful manner going forward.

That means nothing but good things for anyone that lives within the mobile ecosystem because, as everyone recognizes, there are massive opportunities that reside in understanding the insights that flow from this key data source.

Article found at:

SMS Can Help Your “Regulars” Feel Special

Written by   (June 12, 2013)


sms-can-help-your--regulars--feel-specialSometimes it’s nice to go where everyone knows your name. Remember Cheers? “Norm!” When founder Alex Minicucci began SMS Masterminds in San Luis Obispo, CA, he frequented a different kind of bar, a sushi bar, for lunch. Each day when he finished his spring roll and tea he would hear, “See you tomorrow,” from the chefs. After just one year SMS Masterminds outgrew their space and like a stealth ninja moved across town where Minicucci was happy to see a new sushi restaurant open right next door.
He often thinks about the chefs at the ole sushi restaurant he attended and wonders if they ask where the “regular” went. SMS Masterminds are the masterminds behind mobile marketing that can help establishments and small to medium-sized businesses build customer relationships. Through a host of marketing services SMS offers, Chef would have been able to keep in touch with Alex through a Loyalty Marketing system, and offer rewards for his continuous business with a modern day punch card (buy 10 tuna rolls, get one free) in addition to other marketing tools like text messages, email and Facebook.
“Mobile Marketing is much like the internet was 10-12 years ago, in its infancy,” says Minicucci which means mobile marketing is hot like wasabi. There is money to be made! Just to give you a taste, by 2013, over 13 billion dollars will be spent by advertisers on mobile marketing. And businesses aren’t using it by themselves because they are focused on their own craft. Build your own business by selling the ultimate small business marketing tool in your area and help customers and clients feel anything but “regular!”
You can live the life you want with a SMS Masterminds business. You can work from home, set your own hours, have a recurring income and low overhead. If you or someone you know is interested in this exciting business opportunity and partnering with SMS Masterminds you can visit them through their site at Franchise Solutions.
This article was originally published by Franchise Solutions
About Kerry Crocco
Marketing Coordinator of Franchise Solutions and Conduct email marketing campaigns, web page management and trade show coordination. Mother of two, wife and an independent sales rep for Silpda Designs

New report also looks at the best practices being applied to mobile marketing.

Digital security firm Gemalto has produced a new infographic detailing the new mega-trends and best practices taking place in the mobile marketing ecosystem.

The infographic looks at the best practices that companies should take when it comes to customer interactions, whilst also emphasising the importance of text messaging as a key channel through which companies can make direct and personal communications with consumers.

Designed to show how companies, brands and mobile operators can harness mobile phones to ensure continuous customer touch and interaction, the infographic also delves into how they can enable more conversational and contextual marketing and commerce.

Please see the infographic in full below.

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No matter what type of business you’re in, you will always receive feedback from customers. Many businesses take the time to listen to customers and collect feedback, but not all know how to respond to that feedback and leverage it to better their business. It’s important to determine the proper protocol for responding to that feedback from customers.

With SMS marketing, the systems in place often allow businesses to receive text messages from customers with feedback. Customers will say exactly what is on their mind (not always good), and we must be monitoring these incoming comments for positive feedback!  Customers may leave feedback on other channels as well, for example by calling, emailing, posting on social media, etc.  Businesses should have a general understanding on how to manage their own PR and respond to and utilize those comments in the proper way.

I’ve outlined some strategies on how and when to respond to customer comments, as well as how we can leverage them:

What Messages to Respond to:

Positive Feedback

  • Obviously businesses can’t respond to EVERYONE who leaves positive feedback, so there’s really no need to respond.
  • Businesses can, however, show their appreciation for certain pieces of feedback (for example on social media) with a quick “Thanks for your feedback!”
  • Save positive comments to share with prospects.

Negative Feedback

  • Only respond if you can do it promptly–a delayed response may cause confusion. Responding to customer feedback 3 months later is pointless–the time has passed, the opportunity was missed.
  • Always offer to point the customer to your business’ customer service phone number.
  • In SMS marketing, if you receive an opt-out request:
    • No need to respond–simply delete that customer from the list.

When Responding to Feedback

  • Identify who you are.
  • Try to avoid ongoing dialog back and forth.
  • Address the need/question in one message, if possible.

Leveraging Positive Comments

  • Demonstrate customer demand for rewards.
  • Have a process in place to understand where customers could be finding problems in their dealings with your business.
  • Use screen shots from time to time to provide an element of value in your emails to your prospects.

Obtaining feedback is one thing, but knowing what to do with it AFTER you receive it, is what will really affect your business’ long term success. By embracing your customer feedback, you can achieve transparency into customer buying behavior and gain insight into future buying behavior.

Macy's SMS

When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?

Part of the problem is image – SMS is often closely associated with feature phones and, therefore, bypassed when brands start thinking about smartphones. There are other issues such as difficulties getting short codes and the need to work with carriers, but with open rates of nearly 100 percent, some big marketers such as Dunkin’ Donuts and McDonald’s are beginning to take notice.

“SMS is an overlooked channel,” said Julie Roth Novack, senior vice president of mobile solutions at Vibes. “It went out of favor a year or two ago with the growth in smartphones.

“In people’s minds, SMS is connected with feature phones but the fact of the matter is SMS is the No. 1 app on smartphones,” she said. “There is this idea that because you are going after smartphone users, you don’t need SMS.

“We have really seen a shift in the past six months, with our retail partners saying that SMS is a critical part of their strategy.”

Short codes a challenge
SMS service providers agree that it has not reached its potential as a marketing technique, often because marketers get so excited about the richer experiences they can deliver via apps and the mobile Web.

There are other challenges, too, such as that marketers need to have a better understanding of how SMS can fit into a broad mobile strategy. Additionally, a certain level of expertise is required to set up an SMS program to insure that the permissions are structured properly and to understand how to work with the wireless carriers.

Perhaps of the biggest challenges are the short codes used in SMS campaigns. Typically, a mobile phone user is asked to text a keyword to a short code initiate a dialogue of some kind with a marketer.

“One of the largest hurdles for brands wanting to leverage SMS marketing is understanding and dealing with the short code process,” said Jared Reitzin, CEO of mobileStorm, Los Angeles. “Since SMS relies on the use of shared or dedicated short codes, brands have to wade through the confusion, ambiguity and complication of short code setup, provisioning, regulation and best practices.

“Until these processes are simplified and made much more affordable, brands will continue to skip SMS as a viable marketing channel,” he said. “Broader use of SMS marketing will come when the barrier of entry is lowered substantially in terms of acquiring and using short codes, in addition to regulatory scrutiny for not only large organizations, but small businesses as well.”

SMS success
In addition to these challenges, marketers often do not know how to market via SMS because of the limited character count and lack of rich media. However, increasingly marketers are understanding that SMS, with its immediacy, broad reach and high open rates, can be an important way to drive users to richer app and mobile Web experiences.

“Through its inherent limitations with character-count and lack of rich media, SMS is better used as a contact point to drive engagement to other relevant channels, rather than being used exclusively to drive a specific action,” Mr. Reitzin said. “The primary benefits of SMS are the immediacy, the nearly ubiquitous reach, and the nearly 100 percent open rate.

“Using these attributes to drive traffic to more engaging channels like the mobile Web or mobile apps is where it’s true power lies,” he said. “Until marketers understand this formula, its full potential will never be fully realized.

The examples of SMS’ success are numerous and growing.

For example, Dunkin Donuts recently sent 7,500 mobile coupons via SMS that offered a latte for $.99, per Mr. Reiztin. The brand supported the SMS call-to-action through local radio mentions and WAP targeting on local-interest sites.

The promotion increased in-store traffic 21 percent and a full 17 percent of participants forwarded or showed the message to a friend for the all-important viral effect.

“The potential for SMS growth has still not reached its apex,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA.

“Companies need to have an understanding of their customers’ desires and needs from a marketing perspective,” he said. “SMS isn’t for every brand and that baseline user knowledge is the first step to a successful mobile campaign.

“SMS campaigns are an excellent way to engage with consumers, offering a call-to-action that they can’t pass up. Marketers that can go the next step by making their SMS campaigns relevant and local will see a greater response and return on investment.”

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