Become A Mastermind


Started in 2009 in a one room office, the SMS Masterminds quickly grew into an INC5000 company by 2013 by licensing our innovative mobile marketing platforms to individuals and agencies who desired to offer our full-service concept to local merchants. Text message marketing had not been widely adopted yet, but we knew it was a game-changer for businesses when setup and managed correctly. Our licensee model provides us with invested and trained 'feet on the street', with virtually zero 'cost of revenue' as they bring on new merchants. They are a highly qualified extension of our business, and the core of what makes us unique.


With mobile marketing so new, and the opportunity so vast, there is no room for subtlety. When developing technology, we focus on the next way to change the game, not fine-tuning. We encourage risk-taking so our merchants and licensees can be early-adopters


Time is our most valuable asset, and we cherish it. So we don't waste it. We leverage tools and invest in processes that get the most out of our time, and deliver an exceptional experience for our clients.


Not everyone is a tech wizard, and that's ok. Nothing feels better than knowing you have a team behind you with the answers you need. We have a deep bench of talented people excited about giving our clients world-class support every time they need it.


"Be Paranoid!" - we say this all the time. Test and retest. It's impossible to be perfect, but we actually invest the time and energy to try. If we screw up, we'll own it and make it right, but we work hard to make sure that doesn't happen.

We're About People First

We are a deeply dedicated, motivated, and authentic bunch. Some things we care about: A positive attitude. Innovation. Integrity. Respect. Accountability. Flexibility. Supporting one another. Exceeding expectations. Expressing our ideas and, equally important, listening to others. Some things we do together (by choice!): Go on the hunt for the best margaritas. Play ping pong. Check out local exhibitions. Shop. Get gelato. Travel. Karaoke!

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Anyone for a friendly game of cornhole? It's one of our pastimes here.

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Meet the (rapidly expanding) team!

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One of our appointment setters hard at work on our licensees' behalf.

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CEO Luke and CSO Alex celebrating achievements with the team

Our Clients

These are the amazing people who took the risk to become mobile marketing leaders in their local markets. Our clients come from many different backgrounds, spanning almost all 50 states and three different countries. They're like family, and we work collaboratively together to understand the needs of our merchants and how we can leverage our strengths as an organization to provide the best solution possible to those merchants.

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Malik Jaffer

Director of HAPPINESS

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TJ Button

Helping Small Businesses Ring Your Cash Registers More Often

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David Diaz
805 Loyal

Technology Mastermind

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David Thornton

Mobile Marketing & Loyalty Solutions Specialist

Our History

SMS Masterminds was founded in 2009 by Alex Minicucci and Luke Wallace, headquartered in beautiful San Luis Obispo, California. Privately funded by Alex, they achieved profitability before the end of their first year. Quickly outgrowing their modest one room office, they expanded into a larger suite, which was epanded even further in 2014 to now over 8,000 square feet housing 70 people. They made the INC5000 list in 2013, acknowledging their rapid growth as the 66th fastest growing software company in the country. In 2014, they were acquired by SpendSmart Networks, Inc., a publicly traded company (OTC: SSPC). A cash raise of $12.2M and an impressive Board of Directors gave the Masterminds team the fuel they needed to grow the business to new heights. 2015 has been a banner year for the Masterminds team, with international expansion into Canada and Mexico, licensees in over 200 markets across the United States, the launch of two new software platforms in Q1 2015, and reaching 4M subscribers in June.

Become A Mastermind