Become A Mastermind

About
Masterminds

Started in 2009 in a one room office, the SMS Masterminds quickly grew into an INC5000 company by 2013.

Radical
Innovation

With mobile marketing so new, and the opportunity so vast, there is no room for subtlety. When developing technology, we focus on the next way to change the game, not fine-tuning. We encourage risk-taking so our merchants and licensees can be early-adopters

Ruthless
Efficiency

Time is our most valuable asset, and we cherish it. So we don't waste it. We leverage tools and invest in processes that get the most out of our time, and deliver an exceptional experience for our clients.

Unrelenting
Support

Not everyone is a tech wizard, and that's ok. Nothing feels better than knowing you have a team behind you with the answers you need. We have a deep bench of talented people excited about giving our clients world-class support every time they need it.

Flawless
Execution

"Be Paranoid!" - we say this all the time. Test and retest. It's impossible to be perfect, but we actually invest the time and energy to try. If we screw up, we'll own it and make it right, but we work hard to make sure that doesn't happen.

We're About People First

We are a deeply dedicated, motivated, and authentic bunch. Some things we care about: A positive attitude. Innovation. Integrity. Respect. Accountability. Flexibility. Supporting one another. Exceeding expectations. Expressing our ideas and, equally important, listening to others.

Photo of Charles Sharing Strategy

CRO Charles unloads some sales strategy wisdom on the team

Photo of Group Photo

Meet the (rapidly expanding) team!

Photo of Appointment Setter

One of our appointment setters hard at work on our licensees' behalf.

Photo of Celebrating Success

Celebrating achievements with the team!


Our Clients

These are the amazing people who took the risk to become mobile marketing leaders in their local markets. Our clients come from many different backgrounds, spanning almost all 50 states and three different countries. They're like family, and we work collaboratively together to understand the needs of our merchants and how we can leverage our strengths as an organization to provide the best solution possible to those merchants.

Photo of Malik Jaffer

Malik Jaffer
RewardMeVIP

Director of HAPPINESS

Photo of TJ Button

TJ Button
tcdealZ

Helping Small Businesses Ring Your Cash Registers More Often

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David Diaz
805 Loyal

Technology Mastermind

Photo of David Thornton

David Thornton
MyTextConnect

Mobile Marketing & Loyalty Solutions Specialist


Our History

SMS Masterminds was founded in 2009 by Alex Minicucci and Luke Wallace, headquartered in beautiful San Luis Obispo, California. Privately funded by Alex, they achieved profitability before the end of their first year. Quickly outgrowing their modest one room office, they expanded into a larger suite, which was expanded even further in 2014 to now over 8,000 square feet housing 70 people. They made the INC5000 list in 2013, acknowledging their rapid growth as the 66th fastest growing software company in the country. In 2014, they were acquired by SpendSmart Networks, Inc., a publicly traded company (OTC: SSPC). A cash raise of $12.2M and an impressive Board of Directors gave the Masterminds team the fuel they needed to grow the business to new heights. 2015 has been a banner year for the Masterminds team, with international expansion into Canada and Mexico, licensees in over 200 markets across the United States, the launch of two new software platforms in Q1 2015, and reaching 4M subscribers in June.

Become A Mastermind