We’re at the point of the holiday season where people are focused on shopping, and holiday traffic is expected to be larger than ever. Many stores are opening their doors on Thanksgiving this year to accommodate the rush of shoppers.
The latest Online Insights study asked 993 US online adults about how and when they plan to shop for the holidays, and the results couldn’t be more positive for mobile. Nearly one-half of consumers will use a smartphone to shop this year, up 51% from the 2012 study.
Capturing the Holiday Rush
The answer is simple: mobile. Imagine being able to capture the holiday shoppers during the slow winter months ahead. Imagine being able to give them special offers for their patronage. Imagine those customers coming back, over and over, simply because you’ve made them feel special for shopping with you. These things and more — that’s what mobile can do.
During the holiday season especially, consumers look for deals. That’s the whole point of Black Friday and Cyber Monday, right? People try to be the first to the store, the first to get in line, the first to get the deals. Mobile can take these deals further.
Offering a special deal to your most loyal customers will make you soar over your competitors. Sales, coupons and promotions are a marketer’s best friend during the season.
What Should I Do?
If you’re a retailer, take advantage of all the mobile shoppers. Shoppers are going to continue looking for deals and discounts into December as they’re finishing up their holiday shopping, so make sure to leverage mobile marketing to reach those consumers by doing the following:
- Create a mobile-friendly website for shoppers surfing the Web for deals on their mobile devices.
- Issue mobile coupons through text messaging to target the consumers looking for deep discounts.
- Implement QR codes at the point-of-sale to encourage customer interaction.
- Consider the different ways in which consumers interact on their mobile devices, including peak days of the week and times of day that they browse the Web, send text messages, look for coupons, etc.
Retailers, businesses, and brands— gear up for the holiday season. Shoppers are going to be active on their mobile devices browsing the Web for deals, searching for coupons, and making payments.
Take advantage of users’ increased mobile engagement during the holidays by creating an integrated campaign that reinforces your message, raises awareness, and creates excitement so that consumers will want to engage with your brand.
After the holiday season is over, retailers tend to see a sharp decline in sales. If you utilize the right tools during the holiday season, you’ll be able to reach those customers who came in to shop. Capturing a database of customers who opt-in to receive deals and specials from you during the holidays could prove to be invaluable as you navigate the last months of winter. Offering deals for being a holiday shopper and informing those customers of clearance inventory will bring them back into your store, even after the holidays.
How do you plan to implement mobile this holiday season? Tell us in the comments!